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The Art of Starting Make meaning Ask women Get going The Art of Positioning Seize the high ground Make it personal Niche thyself The Art of Pitching Explain in the first minute Answer the little man 10 slides Title Problem Solution Business model Underlying magic Marketing and sales Competition Team Projections Status and timeline 20 minutes 30 point font The Art of Writing a Business Plan Pitch then plan Focus on the executive summary Write…

Notes from the book, taken 10-12 Feb 2010. Bed Preparation Good structure and balanced / plentiful nutrients allow for uninterrupted growth First year you do it, allow 1 hour per 1m2 Second year onwards, allow 30 mins per 1m2 Ongoing maintenance is about 1.5 mins per 1m2 Initial Preparation Perform a soil test Soak with sprinkler for 2 days Allow to dry for 2 days Loosen to 12″ deep with a fork and remove weeds…

I’m cracking into a great book called “The Age of the Unthinkable”. It seems that the longer I wait before writing the book I want to write, the more other people are likely to do it in my place. The fundamental points in this one are thoughts I’ve been thinking since I was about 14. So much of the way the world works seems to be built on models which don’t reflect reality. Sure, they…

I’ve been reading Nudge of late. It’s a book about rational man (doesn’t really exist) vs irrational man (does exist, is us). To demonstrate these points it presents a few examples and mental exercises to show how we should behave vs how we do behave. And in each of these I choose the rational answer. Which is odd, because I’m also deeply irrational at times. This pattern will come as no surprise to friends and former girlfriends, and also makes…

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