MAKE IT RELEVANT. Identify a broad social trend that aligns with your core competencies and the values of your culture. MAKE IT STICK. With that trend, identify your customer and find something that they really need and can become integrated into their lifestyle. MAKE IT WASY TO ADOPT. Enhance an existing behvaiour rather than try [...]
If only… As news of the nation’s collectively held delusion spread, the economy ground to a halt, with dumbfounded citizens everywhere walking out on their jobs as they contemplated the little green drawings of buildings and dead white men they once used to measure their adequacy and importance as human beings. Care of The Onion
A question from The Blended Lifestyle if we move away from a materialistic life, what is the name for the kind of life we enter into? I don’t like ‘de-materialised’ (so what is it then?), ‘simple’ (it’s not simple), or ‘spiritual’ (problematic term). So I am missing a word. Do you have any ideas? There’s [...]
A share of £75,000 is now up for grabs for London’s green-fingered community groups. The cash is available as part of the Capital Growth scheme, supported by the Mayor of London and managed by London Food Link, which encourages Londoners to grow their own food in under-used areas of the capital. People can apply online [...]
When you make a big vat of soup – and with root veg being so cheap at this time of year you’d be crazy not to – you can freeze the remainder so you’re not eating leek and potato or carrot and parsnip every day. It makes sense to freeze in one- or two-person portions, [...]
Time flies, it really does. Today is Saturday. We arrived here on Wednesday night. And this is the first time I’ve had my computer out to write something. In part, this is because we don’t have internet yet, despite our best attempts. And in many ways, what a relief. It has allowed us to get [...]
It’s probably time for an update on the details. So often the day to day things change and we forget to mention them. Or for various reasons we don’t mention them until they’ve become an ingrained part of our lives, so we forget to relay them as news, and civility / humility / fear of [...]
