1. An inter-dependent, global community requires an expanded definition of self-interest.
  2. The future of profit is purpose.
  3. Technology is teaching us to be human again.
  4. Consumers want a better world, not just better widgets.
  5. Brands must become architects of community.
  6. Brands must become day traders in social emotion.
  7. The evolution of revolution is contribution.
  8. We cannot separate living and giving if we hope to build a better world.
  9. Life’s necessities must generate the necessities for life.
  10. Prosperity is not the wealth of a few but the well-being of many.

Source: http://wefirstbranding.com/manifesto

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