Adventure Travel Trade Association tour operators, which together serve roughly two million customers annually,  reported that travelers are showing increased interest in the following:

  • Custom itineraries: 84% (i.e., 84% of operators reported an increased interest)
  • Shorter duration trips: 73%
  • Closer-to-home, shorter haul trips: 55%
  • Activity based adventures: 79%
  • Cultural-interaction adventures: 70%
  • Volunteering within travel: 40%
  • Multigenerational travel: 55%

Adventure Travel News

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